JOYX builds spatial intelligence — metric, three‑dimensional understanding of the physical world — from everyday video, and carries it all the way onto robots that work. The same engine runs live in broadcast sports today.
Working with Hitch Interactive, Overnght, USRowing and USA Water Polo. Built on AWS.
Video of the real world is everywhere and costs almost nothing. Understanding that is verified and true to scale is rare — and it is what a robot actually needs.
That is what JOYX builds. We turn ordinary video into spatial intelligence — a precise, three‑dimensional model of a scene and everything moving in it — and we carry that understanding through to real robots, in real environments, where it has to hold up.
Spatial intelligence is the foundation. Physical AI is where it goes to work.
Most robot learning today depends on one of two sources, and each falls short on its own.
Accurate, because a person is in the loop — but it cannot scale to the diversity of the real world.
Scales without limit — but leaves a persistent gap between simulated and physical behavior.
Takes a different path. Real‑world video and sensor capture is reconstructed into metric 3D, fitted to a specific robot, verified against physical constraints, and returned to a real robot as training data. The loop begins and ends in the physical world.
Ordinary video and sensor recordings of people and robots doing real work.
The scene becomes a metric 3D model — geometry, motion and surfaces, at true scale.
Understanding is expressed for a specific robot embodiment, so it can be acted on.
Every result is checked against physical constraints before it is trusted.
Verified, embodiment‑ready data goes back to a real robot — and the loop closes.
Nothing in the loop is simulated. What comes out is what a real robot can actually learn from.
We work with partners to deliver working systems for defined vertical scenarios. Everything that leaves JOYX meets three tests.
“Raw video of the real world is abundant and nearly free; verified, metric‑accurate understanding built from it is scarce and valuable. That is what JOYX builds — and Hitch Interactive gives us the interfaces and the fleet to prove it where it matters: working systems in real vertical scenarios.”
The foundation engine that reads a live broadcast in real time is the same engine that reads the physical world for robots.
Real‑to‑real robot training data and deployable capability for vertical scenarios, developed with robotics partners on real hardware.
Broadcast‑grade virtual billboards inserted into live sports in real time, from the streaming signal alone. In production today.
Live sports command billions of engaged minutes, yet vast stretches of every frame go unmonetized. JoyAd finds the unused surfaces inside live video and fills them with broadcast‑grade billboards — generated, rendered and placed from a pure streaming signal. No on‑site hardware. No disruption to the broadcast.
One spatial engine, tuned across disciplines: golf, basketball, soccer, rowing, water polo, hockey, tennis and more.
“The future of sports media lives in the cloud — where technology drives both fan engagement and business growth. By transforming underutilized spaces into dynamic brand touchpoints directly within the live action, our zero‑CAPEX platform creates a true win‑win ecosystem.”
JOYX runs entirely on Amazon Web Services and has completed the AWS Foundational Technical Review — meeting AWS’s standards for technical, operational and security excellence.
AWS Foundational Technical Review — completedJOYX contributes verified real‑to‑real robot training data; Hitch Interactive contributes its robotics platform and standardized robot interfaces — with an initial focus on landing working systems in defined vertical scenarios.
Read the releaseA multi‑year strategic partnership deploying zero‑hardware, broadcast‑grade 3D spatial graphics across Olympic, collegiate and emerging sports.
Read the releaseJoyAd transforms unused video space into dynamic virtual billboards with real‑time 3D modeling, rendering and insertion — powered by AWS.
Read the releaseJOYX Inc. is a U.S. Physical AI company that builds spatial intelligence — metric, three‑dimensional understanding of the physical world — from ordinary video. Its Physical AI division turns real‑world video into verified, metric‑accurate, embodiment‑ready robot training data, and its JoyAd division delivers AI‑powered virtual advertising insertion into live sports broadcasts.
Bringing a robot to a real job, or a brand to a live broadcast — start with an email.
info@myjoyx.com