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Overnght and JOYX Forge Groundbreaking Partnership to Elevate Fan Experience and Unlock Unprecedented Value Across the Sports Ecosystem with Cloud-Native Spatial AI

LAS VEGAS, NV — June 8, 2026 — Overnght, the fastest-growing global streaming network for Olympic, collegiate, and premium emerging sports, today announced a disruptive strategic partnership with JOYX Inc., a pioneer in Spatial AI and real-time video solutions. Together, the companies are set to redefine live sports broadcasting by deploying zero-hardware, broadcast-grade 3D spatial graphics—elevating the viewing experience while simultaneously creating high-margin digital assets across the entire sports value chain.

The multi-year collaboration will launch with an aggressive initial phase, prominently featuring top-tier national competitions from a diverse array of premium emerging sports properties.

Elevating the Broadcast & Maximizing the Value Chain

Historically, delivering premium on-screen graphics required massive on-site infrastructure, restricting these capabilities to a handful of legacy broadcast networks. JOYX’s proprietary AIGC engine bypasses these physical limitations entirely. By utilizing advanced computer vision to instantaneously map complex 3D environments from a pure cloud feed, the partnership unlocks a sustainable ecosystem that benefits platforms, leagues, and sponsors:

Unlocking Underutilized Spatial Assets: JOYX’s Spatial AI intelligently identifies and utilizes blank physical spaces—such as open water, bare facility walls, or empty court areas—transforming them into high-value digital real estate. This allows Overnght to offer premium digital ad inventory without altering the physical venue.

Real-Time In-Play & Non-Intrusive Branding: Breaking the constraints of traditional virtual advertising limited to pauses or dead-ball situations, JOYX seamlessly renders and anchors hyper-realistic 3D graphics directly into the live stream during active, high-velocity gameplay. This ‘live-action, live-exposure’ visual storytelling integrates brand partners naturally into the broadcast without distracting from the game or interrupting the fan’s immersive viewing experience, driving massive commercial ROI.

Zero On-Site Footprint: Operating 100% in the cloud on Amazon Web Services (AWS), JOYX empowers Overnght to deploy these cutting-edge visual enhancements globally, leveraging the elastic scalability, reliability, and worldwide reach of AWS to serve audiences anywhere. With both Overnght and JOYX built on AWS, the entire workflow—from live streaming delivery to real-time graphics rendering—operates as a unified, cloud-native pipeline, enabling seamless integration, low latency, and reliable performance at scale. This zero-CAPEX approach drastically reduces production costs, ensuring that more revenue flows back into the emerging sports value chain rather than being spent on hardware logistics.

Executive Perspectives

“I founded Overnght with a singular mission: to give the incredibly passionate communities of Olympic and emerging sports the world-class broadcast platform they truly deserve. Partnering with JOYX achieves exactly that, while simultaneously creating a powerful financial engine. By turning blank spaces into premium digital inventory, we deliver unprecedented ROI for our sponsors and generate new, sustainable revenue streams that benefit the entire sports value chain—empowering the athletes, the leagues, and our platform to grow together.”

— Kevin McReynolds, CEO of Overnght

“We are thrilled to help Kevin and the Overnght team realize their vision of democratizing premium sports broadcasting. The future of sports media lives in the cloud, where technology drives both fan engagement and business growth. By transforming previously unmonetizable spaces into dynamic, high-yield brand touchpoints directly within the live action, our zero-CAPEX spatial computing platform creates a true win-win ecosystem. It delivers a visually stunning entertainment experience for fans, while unlocking limitless commercial value for forward-thinking global brands.”

— Tong Zhang, CEO of JOYX

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